Keeping Up?

Every day your competition is growing smarter, getting faster, and trying to eat your lunch. Your industry is changing.

In 2006, 172,000 books were published in the United States.

How many were published in your field?

Go to Amazon right now and find out. Here is the link. I'll wait...

Below is quick search for web marketing.

There are 3,082 results. With sorting the results by publication date, the last result (12 results) on the first page has a publication date of December 3, 2008. Web marketing is a narrow field. 12 results are newer than December of last year.

Something in the world has changed and it is not what you think.

The method of distribution of information has radically and irreversibly changed. Not too long ago you could only buy books by going to the local bookstore. Now, if a book has been published you can find it and buy it. If a book has been written and is available on a website you can read it.

This can be a

huge

competitive advantage

to you and your business. Oh, and by the way, your competition knows this too.

Did you notice the word Kindle at the left side of the screen? Here is the Kindle video. Of the web marketing search results, 146 of the titles were for the Kindle. Instant portable knowledge.

How much has changed in your field since you...

...graduated college?
...landed your first job in your field?
...you last birthday?
...yesterday?
...wow, what time is it?

Commit to read one book from your field this month. You will learn something new and remember something you had forgotten.